An oldie but a goodie – published in the early 90s, so the examples seem a little dated. Many of the Laws in this book will seem obvious to trained marketers, but for people like me who’ve never taken a marketing course in their life, there are many nuggets of insight. I particularly liked the advice against product line extension. I’ve seen many companies take a good brand and ruin it through over-extension, and the law of focus – own a word in your prospect’s mind.
This is a quick read and well worth it for anyone with marketing responsibilities ie. everyone.
